Our Team

Steve Barcik Amstel, CEO and Founder, is an entrepreneur and engineer with over 30 years experience in high-technology companies and engineering. Steve has started six companies and successfully exited two of those companies, with four still in existence today. His experience in facilities and energy conservation with Texas Instruments, combined with a design background in capital equipment and consumer products, led Steve to found Firefly LED Lighting, Inc. Firefly is a Texas-based and Texas-manufactured LED lighting company. With Firefly LED Lighting, Steve and other team members provide energy-saving lighting products. The Firefly lighting line includes replacement bulbs, fixtures and solutions. Steve has won prestigious awards for positive action for the environment, including the World Wildlife Fund Award for Environmental Excellence and the Governor’s Award for Environmental Stewardship. Steve received his Bachelor of Science in Mechanical Engineering from Virginia Military Institute in Lexington, Virginia, and is president of the Central Texas alumni chapter. Steve was chairman of the Semiconductor Equipment and Materials International Environmental Health and Safety Committee for ten years, as part of worldwide technology standards for environment, safety and health. Steve and his wife, Brandy Rainey Amstel, reside in Austin, Texas, where they both enjoy pugs, live music, filmmaking, and boating.

Brad Bailey, Chief Technical Officer, has over 18 years industry experience focused on technology development for microelectronics fabrication, electromechanical systems development, electro-optics applications, and technical management within established companies, as well as technology start-ups. His core competency centers on technology development from concept to prototype to end product by creating novel solutions to complex and highly constrained problems. Brad relies on a diverse knowledge base to develop innovative outcomes to complex, multidisciplinary projects. He has a proven track record of securing intellectual property to protect technical and business development investments and is an inventor on over 25 patent applications. He is a critical component of strategic business execution and planning, ensuring that the technology development cycle timelines and costs remain aligned to business and market requirements. At Firefly, Brad has managed R&D, product development, testing and validation, and UL certification efforts. He has authored over 15 technical publications and holds a B.S. in Physics and M.S. in Materials Science from the University of Texas at Arlington.

Hoobie Daniels, Vice President of Manufacturing & Supply Chain, (B.S. in Industrial Engineering, M.B.A., APICS certified) has extensive manufacturing, operations management, and supply chain experience in the aerospace, consumer products, and lighting industries. His wide experience also includes profit and loss responsibility and customer service/distribution management. He has a history of successful continuous improvement efforts, utilizing Six Sigma and lean manufacturing techniques. Most recently, Hoobie has led the transformation of two lighting-fixture facilities to lean manufacturing processes, achieving significant results in productivity and quality improvement (both internal and field claims), inventory reduction, and improved customer service and lead time.  He has played a major role in new-product launches in all three industries.

Tom Mollenkamp, Vice President of Sales, adds 10+ years of lighting industry sales and distribution experience to Firefly, where he is responsible for the company’s business development and sales activity in both domestic and international markets. Most recently, he spearheaded the global sales initiatives for Encompass Lighting Group, where he built out distribution channels in 15+ countries in Asia, Oceania, Europe, and Latin America and established the Tech Lighting and LBL Lighting brands among the global specification community. Tom has also worked for Color Kinetics, developing and managing international distribution channels in Latin America and Asia. He holds a B.A. from Truman State University, and a master’s degree from the University of Kansas.